Who we are

At Watertown Ford Chrysler, we believe in making car buying simple, honest, and stress-free. Our One Low Price, Plain & Simple – Always promise, everyone gets the same great deal—up front and 24/7, whether you're shopping online or in person.

We offer a relaxed, no-pressure experience backed by real cash value for your trade, hundreds of quality vehicles, transparent pricing, and flexible financing options.

About Me – Thomas Cranford


I’ve proudly been a certified new and used vehicle consultant at Watertown Ford Chrysler since February 2024. Originally from Groton, South Dakota, I moved to Watertown in 2020 to attend Lake Area Technical College. My mission is to provide every customer with a straightforward, pressure-free buying experience—and to help you find the vehicle that fits your life and budget.

Car dealership lot displaying various vehicles with a sign listing Chrysler, Dodge, Jeep, and RAM brands under a blue sky.

Our 7 Promises 

A collage of promotional signs for Watertown auto dealership, featuring icons representing pricing, no pressure sales, trade-ins, vehicle selection, financing, peace of mind, vehicle service, and three images of the dealership and car lot.

One Low Price, Plain & Simple – Always

At our dealership, everyone pays the same low price—whether you're 18 or 80. No negotiating. No hidden fees. Just honest pricing, 24/7, both online and on the lot. We offer our Best Price upfront, representing real value you can trust.

A Relaxed, Consultative Buying Experience

Our team is here to guide, not pressure. They're paid based on your satisfaction—not on how much you spend or which vehicle you choose. We take the time to understand your needs before presenting options, empowering you to make a smart, confident decision.

Real Cash Value for Your Trade

Know what your trade-in is worth before you shop. Our market-based appraisal process is transparent and doesn’t rely on which vehicle you buy. Even if you don’t purchase from us, we’ll still pay you the appraised value—no pressure, no negotiation, just documentation and proof.

The Right Vehicle at the Right Time

With hundreds of vehicles in stock, we’re confident we have the right one for you—fully reconditioned and competitively priced. We’re transparent about what’s been done and what hasn’t, so you always know what you're getting. And of course, every vehicle is priced right—up front and online.

Financing for Today & the Future

We provide competitive financial solutions tailored to your budget. Your price never changes based on your credit score or choice of financing. Our goal is to create value now—and earn your trust for years to come.

Peace-of-Mind Guarantee

You can’t buy the wrong vehicle from us. Certified pre-owned inventory includes:

  • A 7-Day Money-Back Guarantee

  • A 30-Day Exchange Program '

    (Return your purchase within 30 days - in the same condition as when you bought it - and you'll receive the full purchase price towards any vehicle on the lot)

  • A 3-Month / 3,000-Mile Drivetrain Warranty
    If it’s not the right fit, bring it back—no hassle, no questions asked.

Service on Your Schedule

Our professional service team offers full maintenance and repair—when you need it.

  • Open nights and weekends, including Saturdays and Sundays

  • Quick Lane Express Lube for fast convenient service

  • We offer top-notch, customer-friendly collision center services.

  • Our professional service staff is focused on your needs.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!